The Marcal Paper Factory is located on Market Street and River Road, Elmwood Park, New Jersey. It  is one of the iconic sites in town, and used to light up US-80 highway before a fire destroyed part of the factory. The factory produces Marcal products such as toilet paper and paper towels. In January 2019 a fire ripped through the site. The smoke was visible all the way across New York City. Multiple fire departments were called to help put out the blaze, but the factory could not be saved, including the famous Marcal sign, which welcomed residents of Elmwood Park on their commute home.